Le Meridien Al Aqah Beach Resort is happy to have been associated with Affinity PR since 2009, and Al Maha, A Luxury Collection Desert Resort & Spa, has been associated with them since 2011. I knew Helen for many years before that and moved with her as Affinity PR developed. Over the years, Affinity PR helped us to establish our resorts as award-winning tourist destinations on the UK market, brought us national media & editorial opportunities that normally were not available without massive ad or sponsorship spend (such as UK radio shows streaming live from the hotel and visits by many celebrity writers). The annual ROI in terms of value of coverage achieved has been, on average 7 times the fees we paid, which is great value for money. They have helped us with representation at major UK trade shows, including World Travel Market at Excel London. Affinity PR is very focused on being really vigilant in protecting your reputation and in acting as your brand ambassadors over in the UK. Helen is very resourceful and always finds a way to get things done, giving Affinity PR a great advantage over many other firms. Certainly an asset and great to work with