building brands & business relationships
“Do you want to get noticed, achieve national media coverage and build your brand?  Call the marketing and PR experts at Affinity PR.”
"Affinity PR builds reputable brands and valuable business relationships through promotions, press, TV, events, networking, copywriting, partnerships and sponsorships..."
"We consider Affinity PR to be a vital element of our overall UK marketing mix, fast-tracking unusual opportunities"
Kiran Kumar, former Director of PR & Marketing at Le Meridien Al Aqah
"We would highly recommend her and her company, Affinity PR, to anyone seeking a first class PR agency"
Hazel Gadsden, owner of Christmas Hall
"I have had the pleasure of working closely with Affinity PR during the past eight months, and simply could not be more pleased with their highly professional approach"
Arne Sivis General Manager, Al Maha a Luxury Collection Desert Resort & Spa
"Aqua Eight went on to achieve national awards success within a year of Affinity PR coming on board"
Patrick Cheung, co-owner of Aqua Eight
"Helen came highly recommended by other professionals for her knowledge of consumer marketing and 5* customer service"
Simon Smith, owner of Edge Hairdressing

Why Googling yourself is not vanity but business sanity

Go on, Google yourself.  Pleasantly surprised?  There, you can relax.  If, on the other hand, you found something wince-worthy, here are some of Affinity PR’s processes and strategies for dealing with any negative comments and reviews: Has the negative comment happened because you made a genuine error (of judgement, expression, by inadvertent miscommunication of what you intended […]

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You can’t please everyone

You can’t please everyone, right?   Business owners often fail to act on customer feedback or complaints.  Some may even make a policy decision not to respond, dismissing such feedback or complaints with blithe comments like “You can´t please everyone”.   Well no, perhaps you can’t.  But acknowledging your guests’ feedback demonstrates good manners and managerial […]

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Restaurateurs need to polish the lily, not guild it

There are some times when fine dining can be memorably satisfying.  Like when the whole team of waiting staff place each guest’s dish on the table at precisely the same moment; it’s like watching the best choreography in action, turning a necessary action that could be so mundane into a piece of seemingly effortless theatre. […]

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Raindrops Keep Falling On Your Head? Invest in Branded Brollies!

Have you ever been offered a complimentary umbrella in your delegate pack?  I recently attended a convention for social media video enthusiasts where those brollies could have lifted the mood and the satisfaction levels of the queuing delegates. Queuing delegates, you ask?  Well yes, we queued for two hours just to get in (apparently you […]

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Will everyone please shut up?

This month I experienced one of the most enlightening, satisfying and powerful learning experiences of my career.  It didn’t happen following any business coaching epiphany.  Not in a $2000 ticket “motivational” event by an A-lister business speaker. It came about in an unremarkable bookstore in a small town.  With an hour to kill until my next meeting, I […]

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Business success comes in all sizes

Helen Oldfield writes: “I’m very proud to have been associated with this week’s national Awards success for Image Salon in Suffolk, which won the UK Professional Beauty Awards 2013 in the category of Best Salon UK (4 Rooms and over).   Putting together application packs that are good enough to win national Awards is a […]

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Get your customers talking about you

It’s a widely-acknowledged fact in business that it’s much more costly, in terms of your time and overheads, to search for brand new clients.  Far better to retain your existing clients and keep them happy, making them loyal to you. The most loyal and media-savvy clients will even do your selling for you, by endorsing […]

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Keeping the PR real

Cardboard cut out presenting In the early 90’s at a TV and radio training studio in Hertfordshire, a forty-something well known television actor and presenter slapped pancake makeup on his face and stood up.  “I’ll show you how I do it”, he said. On he switched his full-wattage smile and his facial expression grew more animated. His voice intonation […]

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Pretend to care, or get out

Written by Helen Oldfield, Founder of Affinity PR:- I’m out and proud; I’m a customer service geek.When I get great service, I sincerely hope I’m also a great customer; usually responding positively by posting a review online or  writing thank you notes to people and their bosses. When I don’t get great service, I feel cheated. Quite possibly, more […]

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Spreading the love – and why Awards win great PR

Considering Affinity PR is in the business of spreading the love about others, we have to admit we’ve sometimes been a little bit lax on telling the world about our own business successes.  Too busy just getting on with it and delivering “wow” moments for our clients. So, with only slightly pink ears, here is […]

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