building brands & business relationships
“Do you want to get noticed, achieve national media coverage and build your brand?  Call the marketing and PR experts at Affinity PR.”
"Affinity PR builds reputable brands and valuable business relationships through promotions, press, TV, events, networking, copywriting, partnerships and sponsorships..."
"We consider Affinity PR to be a vital element of our overall UK marketing mix, fast-tracking unusual opportunities"
Kiran Kumar, former Director of PR & Marketing at Le Meridien Al Aqah
"We would highly recommend her and her company, Affinity PR, to anyone seeking a first class PR agency"
Hazel Gadsden, owner of Christmas Hall
"I have had the pleasure of working closely with Affinity PR during the past eight months, and simply could not be more pleased with their highly professional approach"
Arne Sivis General Manager, Al Maha a Luxury Collection Desert Resort & Spa
"Aqua Eight went on to achieve national awards success within a year of Affinity PR coming on board"
Patrick Cheung, co-owner of Aqua Eight
"Helen came highly recommended by other professionals for her knowledge of consumer marketing and 5* customer service"
Simon Smith, owner of Edge Hairdressing

The Client: Al Maha, A Luxury Collection Desert Resort and Spa


The client is a stunningly exclusive, conservation-led 5* desert resort and spa located within the Emirate of Dubai. 

The brief was to raise its profile in the UK and attract, without any spend on advertising, the ultra high net worth individuals and discerning AB travellers who are willing to invest in premium room rates in order to experience such luxury.

Within the first six months of representing the client, we arranged press trips and extensive media coverage    in some of the UK´s most respected and influential luxury lifestyle and travel titles (online and offline). 

Had the client paid for this coverage, the advertising spend would have been well over £50k.

What the client said:

“I have had the pleasure of working closely with Affinity PR since November 2011, and simply could not be more pleased with their highly professional approach.

Affinity PR is certainly the most productive, knowledgeable, attention to detail and quality-driven team around. They produce the desired results whilst working cost-efficiently, making our association with Affinity a very worthwhile exercise.

I look forward to strengthening our relationship with this diligent team, and to even greater results for times ahead”

Mr Arne Silvis, General Manager


National media coverage , UK Press Office function , Trade show representation , Events management , Copywriting - online & print media , Social Networking , Affinity partnerships