The client is a stunningly exclusive, conservation-led 5* desert resort and spa located within the Emirate of Dubai.
The brief was to raise its profile in the UK and attract, without any spend on advertising, the ultra high net worth individuals and discerning AB travellers who are willing to invest in premium room rates in order to experience such luxury.
Within the first six months of representing the client, we arranged press trips and extensive media coverage in some of the UK´s most respected and influential luxury lifestyle and travel titles (online and offline).
Had the client paid for this coverage, the advertising spend would have been well over £50k.
What the client said:
“I have had the pleasure of working closely with Affinity PR since November 2011, and simply could not be more pleased with their highly professional approach.
Affinity PR is certainly the most productive, knowledgeable, attention to detail and quality-driven team around. They produce the desired results whilst working cost-efficiently, making our association with Affinity a very worthwhile exercise.
I look forward to strengthening our relationship with this diligent team, and to even greater results for times ahead”
Mr Arne Silvis, General Manager