Affinity PR was asked by the owners of the brand to advise on ways they could promote the two aspects of their core business; music production and the sale of limited edition contemporary artwork.
Affinity PR recommended specific activities which included ways to reposition and clearly communicate their brand, plus special events and partnerships which seamlessly merged the two activities, whilst generating new sales opportunities online.
What the client said:
“We approached Helen for advice on how we could further promote the PlanetPatrol brand. Helen then provided us with some truly great & inspirational ideas as to how we should look at doing this.
Since putting these ideas in to practice, the company has received a great deal more interest from new clients. This in turn has lead to a significant increase in overall sales! Thank you.”
Mark Lay, MD of PlanetPatrol