Affinity PR’s specialism is PR and Marketing Strategy, identifying the best overall mix of activity that enables you to optimise budgets and fulfil the objectives in your Business Plan. You can also call on us when you need professional help from experts to implement and manage the day-to-day marketing tasks too.
Our focus is on the national PR that reaches a UK-wide audience of businesses or consumers. Often it’s via free editorial or media interviews, sometimes it’s about strategic introductions to your ideal target customers, or finding speaker opportunities that enable you to showcase your expertise to potential targets. Everything we do is bespoke for your business and usually everything recommended can be achieved without any spend on advertising.
By harnessing the combined powers of strategic PR and marketing with a fantastically wide range of contacts, Affinity PR positions clients, products, services and events into the most favourable spotlight nationwide.
Affinity PR has come a long way since it was founded in 2008 by Helen Oldfield, borne out of Helen´s wish to combine impressive UK-wide PR and marketing outcomes with superb customer service and highly ethical practice (check Our Philosophy to find out more).
Our belief that you are the best at what you do means we will always represent you with passion, conviction and sincerity. We can only represent clients with whom we feel a natural affinity (it´s written into our brand values and the company name!) and we choose not to represent your direct competitors (it’s a basic conflict of interest!).
Affinity PR promotes organisations of all sizes and across all sectors, but the most common themes running through our client portfolio are premium quality service providers and brands, food and drink, tourism and hospitality businesses, particularly those selling to a UK-wide audience.
Affinity PR´s portfolio of clients has grown rapidly. What began as a tiny consultancy, founded at a kitchen table in Suffolk in 2008, has grown into a “virtual full service agency” made up of trusted specialists. The company serves a loyal client base which includes international companies, luxury brands and professional bodies. Affinity PR is proof that small is indeed beautiful.
Helen Oldfield leads on all customer relationship and account management. Her client-facing career spans over two decades at Executive and Board level. She has expertise in the commercial, public and not-for-profit sectors and has worked with many household names and top brands. Helen is a Visiting Fellow and business mentor to BA (Hons) Tourism and Events Management undergraduates at University Campus Suffolk, and a judging panel member on both the International Property Awards and the International Hotel Awards in association with Rolls Royce Motor Cars.