Reputation and crisis management – monitoring and rapid response to third party publicity. What to do, what to say (or not) and when. If you´re wondering what people say about our reputation, check out our clients page.
The phone´s ringing. It´s a journalist, asking for your response to a negative news story in which you, your brand or your clients/key suppliers are implicated. What do you say? “No comment” is a stock answer, but it can sometimes be misconstrued by the public as “I don´t know what to say”.
Affinity PR prevents negative outcomes, offering you a crisis management plan and training your key staff in media response techniques. This means you are always equipped to comment calmly and to respond effectively to questions about your business reputation.