The client, a well established ethical brand of cosmetics, was the first range to be suitable for both vegetarians and vegans. It has grown into a successful international brand.
The owners found that they needed a proactive Press Office to initiate relationships with beauty, style and health journalists and keep them well informed about the latest products in the range, so they approached Affinity PR to represent them in the UK.
In addition, Affinity PR advised the MD on brand strategy, new product development and introduced the owners to business opportunities that led to the acquisition of other ethical cosmetic brands for their portfolio.