building brands & business relationships
“Do you want to get noticed, achieve national media coverage and build your brand?  Call the marketing and PR experts at Affinity PR.”
"Affinity PR builds reputable brands and valuable business relationships through promotions, press, TV, events, networking, copywriting, partnerships and sponsorships..."
"We consider Affinity PR to be a vital element of our overall UK marketing mix, fast-tracking unusual opportunities"
Kiran Kumar, former Director of PR & Marketing at Le Meridien Al Aqah
"We would highly recommend her and her company, Affinity PR, to anyone seeking a first class PR agency"
Hazel Gadsden, owner of Christmas Hall
"I have had the pleasure of working closely with Affinity PR during the past eight months, and simply could not be more pleased with their highly professional approach"
Arne Sivis General Manager, Al Maha a Luxury Collection Desert Resort & Spa
"Aqua Eight went on to achieve national awards success within a year of Affinity PR coming on board"
Patrick Cheung, co-owner of Aqua Eight
"Helen came highly recommended by other professionals for her knowledge of consumer marketing and 5* customer service"
Simon Smith, owner of Edge Hairdressing
 

The Client: Beauty Without Cruelty UK

 

The client, a well established ethical brand of cosmetics, was the first range to be suitable for both vegetarians and vegans.  It has grown into a successful international brand. 

The owners found that they needed a proactive Press Office to initiate relationships with beauty, style and health journalists and keep them well informed about the latest products in the range, so they approached Affinity PR to represent them in the UK. 

In addition, Affinity PR advised the MD on brand strategy, new product development and introduced the owners to business opportunities that led to the acquisition of other ethical cosmetic brands for their portfolio.

Deliverables:

PR Strategy & Plan , Press Office , National media coverage