Market Research and Focus Groups – to evaluate all your sales options and campaign ideas.
Sometimes the most valuable outcome is finding evidence that your “brilliant” business idea just won´t work.
Imagine if you had invested heavily in either a new brand identity, or a new way of delivering your services or an extensive refurbishment of your premises, only to find that your most loyal customers don´t like it and no longer want to buy from you. Financial disaster!
Let Affinity PR test all of the viable options for any new services or products. We will involve your most valuable business stakeholders and get their detailed feedback on how they do want to do business with you.