This Pan Asian themed restaurant in Suffolk initially commissioned Affinity PR to improve its customer service standards in order to rectify an online complaint by a customer.
The brief then expanded as the owners had ambitions to achieve national awards success for the quality of its food and service.
What the client said:
“Affinity PR provided a detailed Mystery Shopper Report and led customer service training for our entire front of house team, in which we were given tips by video link from senior banqueting staff at one of the world’s best 5* hotels.
We implemented all the recommendations and rapidly saw great improvements in guest satisfaction levels and the frequency of repeat bookings. We also implemented their marketing and guest relations advice which soon helped to enhance our online rankings from top 20 to a top 3 spot in our region, which we have held for over a year.
Aqua Eight went on to achieve national awards success within a year of Affinity PR coming on board. Last year we were voted runners up in the Observer Food Monthly Awards (“Best Restaurant” and “Best Place to Drink” categories), second only to Heston Blumenthal´s latest restaurant, Dinner, in London.
We also won the Open Table Awards (“Best Restaurant”) and were awarded “Best Independent Bar” in the Ipswich Best Bar None Awards.
What we like about working with Helen at Affinity PR is her mixture of pro-activity and approachability, dispensing clear advice and expertise that helps us to achieve our sales and marketing goals.
What Helen and her team have done to promote our business is fantastic!”
Patrick Cheung, co-owner of Aqua Eight