Getting seen and heard in all the right places without spending a fortune is a challenge all businesses face.
Helping us to come up with appropriate promotional campaigns that sit perfectly with the social aims of The Mind Sanctuary, is Helen Oldfield of Affinity PR.
With her extensive experience in PR, Helen has managed to build an address book and respected reputation that is the envy of most PR professionals. Her wit, creativity, PR guidance and all round support has probably contributed significantly to anyone finding The Mind Sanctuary.
Helen helped me to clarify my business project. What struck me? Her sharp mind, big eye and fresh view on things. Being both a quick thinker and a great listener is quite a rare mix. And she wraps it all with calm and humour, that’s very pleasant.
Helen is a sophisticated networker and a great creator of an inspirational approach to managing complex projects and events. She is professional very astute and quite capable of understanding her clients needs and delivering positive and successful outcomes. Helen has always been efficient and her attention to detail is second to none. Having worked with Helen and seen her in action I would happily recommend her as a constructive and competent player.
Affinity PR was instrumental in our opening and launch event, making it extremely successful.
Helen led a Focus Group with a cross-section of our clientele and asked them about their experiences of Image, what changes they would like to see and any recommendations they had for the new salon. Helen gathered all this information and provided us with a detailed report, allowing us to obtain a clear insight into what our clients really thought and wanted. This gave us a fantastic benchmark for implementing new treatments, procedures and standards within our new salon, with our clients’ expectations in mind.
Helen also really helped to push the media launch of our new salon and was able to secure the Editor of a top national trade magazine to attend the launch and officially open the salon. This provided us with free press coverage in the magazine, which was fantastic. Furthermore, Helen also secured a four page spread, which is the biggest and best media coverage we have had to date.
Helen is a true professional who really cares about my company and my Vision. Thank you so much, Helen, for helping us to raise our profile beyond our expectations. Your positive attitude is a breath of fresh air and I whole-heartedly recommend Affinity PR.