Brand launches – events and campaigns that attract positive media coverage and generate sales interest.
You´d think that the only way to launch a brand and get it noticed would be to pay for an advertising campaign, right? Wrong. With our creativity and careful management of your brand launch, a PR campaign can give you just as much high profile media attention as any advertising campaign, but without the expensive price tag.
Guaranteed marketing success isn´t about the size of your advertising budget; it´s about working with the right PR and marketing team. Affinity PR will advise you on the exact mix of activities to give you the best media coverage and the most effective business outcomes, but every marketing plan needs some PR in the mix.
A successful PR campaign will engage the positive attention of all your business stakeholders, including your peers, customers and potential customers. It makes people notice and want to engage with you, leaving them hungry to learn more.