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“Do you want to get noticed, achieve national media coverage and build your brand?  Call the marketing and PR experts at Affinity PR.”
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Kiran Kumar, former Director of PR & Marketing at Le Meridien Al Aqah
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Hazel Gadsden, owner of Christmas Hall
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Arne Sivis General Manager, Al Maha a Luxury Collection Desert Resort & Spa
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Simon Smith, owner of Edge Hairdressing
 

The Client: Insurance & Reinsurance Legacy Association

 

IRLA is the market body for insurance and reinsurance legacy management professionals with business in the UK, Continental European and US markets.

IRLA is recognised as the voice of the legacy management sector by a wide range of Government and market bodies, including the UK Financial Services Authority (FSA) and the Department of Work and Pensions. 

IRLA´s activities range from consultations with Government, to promotion of specialist skills and expertise through the IRLA Academy, which provides top quality training fully-accredited by the Chartered Insurance Institute. 

IRLA´s 200 members span reinsurers and insurers with discontinued business (both solvent and insolvent), service providers and associated professionals such as accountants and lawyers.

What the client said:

 

“The Insurance and Reinsurance Legacy Association approached Affinity PR in 2010, initially to assist with one-off projects such as events support for our Annual Congress and Members´ Dinner in London.

Helen impressed the Board from the start with her enthusiasm, rising well to the challenges of learning about a completely fresh sector and adding value quickly.

Affinity PR now leads on communicating all the activities and membership benefits of this international professional body.

We enjoy working with Helen because she listens to our requirements, challenges our approach and provides valuable suggestions. I am happy to recommend Affinity PR.”

 

Paul Corver, Chairman of IRLA

Deliverables:

PR & Marketing Strategy , Special Events , Branding advice , Website review , News generation , Social Networking