“Affinity PR was instrumental in our opening and launch event, making it extremely successful.
Helen led a Focus Group with a cross-section of our clientele and asked them about their experiences of Image, what changes they would like to see and any recommendations they had for the new salon. Helen gathered all this information and provided us with a detailed report, allowing us to obtain a clear insight into what our clients really thought and wanted. This gave us a fantastic benchmark for implementing new treatments, procedures and standards within our new salon, with our clients’ expectations in mind.
Helen also really helped to push the media launch of our new salon and was able to secure the Editor of a top national trade magazine to attend the launch and officially open the salon. This provided us with free press coverage in the magazine, which was fantastic. Furthermore, Helen also secured a four page spread, which is the biggest and best media coverage we have had to date.
Helen is a true professional who really cares about my company and my Vision. Thank you so much, Helen, for helping us to raise our profile beyond our expectations. Your positive attitude is a breath of fresh air and I whole-heartedly recommend Affinity PR.”
Sue Carter – Owner of Image Beauty Salon