Helen Oldfield writes: “I’m very proud to have been associated with this week’s national Awards success for Image Salon in Suffolk, which won the UK Professional Beauty Awards 2013 in the category of Best Salon UK (4 Rooms and over).  

Putting together application packs that are good enough to win national Awards is a specialist skill of mine, and each application requires hours of careful briefing, research and the compilation of evidence to support what is being said about the business.  Congratulations to Sue Carter and her team at Image. You are deserving winners!” 

Sue Carter invested properly by preparing her entire team for the Awards experience, which included taking our specialist guidance on what to expect and how to approach for the mystery shop by one of the Awards judges.   They understood that they had to treat every client as a VIP, since a skilled mystery shopper may be surprisingly low key in the way they interact with your business, catching you off your guard when you least expect it.