It’s a widely-acknowledged fact in business that it’s much more costly, in terms of your time and overheads, to search for brand new clients.  Far better to retain your existing clients and keep them happy, making them loyal to you. The most loyal and media-savvy clients will even do your selling for you, by endorsing you in the media, providing testimonials and word-of-mouth referrals.   Had Edge Hairdressing paid for the following  coverage, advertising would have cost them close to £2k, proving that clever PR is the most cost-effective way of securing valuable national media exposure.