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“Do you want to get noticed, achieve national media coverage and build your brand?  Call the marketing and PR experts at Affinity PR.”
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Kiran Kumar, former Director of PR & Marketing at Le Meridien Al Aqah
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Hazel Gadsden, owner of Christmas Hall
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Arne Sivis General Manager, Al Maha a Luxury Collection Desert Resort & Spa
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The Client: Suffolkcarshare.com

 

Affinity PR was commissioned as a PR preferred delivery partner of creative agency Condiment, to support their client´s public awareness campaign about the eco and cost benefits of car sharing.

Utilising the client´s modest budget but bursting with creativity and good humour, Affinity PR contributed a number of popular PR and publicity stunts under the campaign theme concept of “Share Cars Not Cake” (you can see archive video footage and photos on the special website of the same name), which led to lots more people going online and registering their interest in car sharing.

Deliverables:

PR Strategy , Special Events & PR stunts , News generation , copywriting