This Suffolk-based brand of hair salons approached Affinity PR as the owner had ambitions to grow a national hairdressing brand and needed marketing advice.
Affinity PR identified the need to define the brand values and customer service offering in the short term, so that long term the company would be well placed to offer a consistently good customer experience when the brand grows nationwide.
Affinity PR identified new revenue streams from product sales, special workshop events and partnerships, also advising on the use of social networking and PR to raise the brand´s profile.
What the client said:
“Helen came highly recommended by other professionals for her knowledge of consumer marketing and 5* customer service.
She worked closely with our team and quickly demonstrated her understanding of the hair and beauty sector, highlighting additional revenue streams and exploring special events that raised the profile of the salon whilst showcasing the team’s hairdressing talent.
Helen helped me to view my business through the eyes of my customers and to focus on making my business more profitable. I now understand why PR and marketing activities are vital for hair salon owners.
Helen’s fresh approach and enthusiasm for our business have reminded me why I LOVE working in this sector!”
